Music Marketing blog #2
The music marketing project was very creative and diverting. During the process, I have absorbed a great deal of information about marketing techniques and why we use them. My group and I, have accomplished the research, brainstorming/planning, production, post- production, and the presentation for our band! Our rock band, “Moral Bargains” was a great group to work with! Overall, this project turned out excellent!
The first step that we decided to take hold of in our project, was to come up with a schedule! Our plan was very organized and appropriate for all of our needs. The schedule had specific dates and times put in place to make sure we got everything done great and efficiently! The picture below, is the chart which we created!
The next two steps we made, was to create a research chart and to create a story board which would help us a lot once we got to filming. For the research chart, we decided that it would be best if we all took part and split it up. Moving onto the next step, we created a storyboard! The storyboard acted as a “script” for our “play”. The whole group worked on this so we could all have inputs in what we would like our music video to be about! While creating the story board, we came to the decision that our fellow group member (Miguel) would be playing the lead role in our band.
The board consisted of many detailed illustrations and notations to show the plan of each scene. The main topic of the story was about a young boy who was taking drugs to “cure” his frustration. Below are some examples of our storyboard!
For the production part of our project, we all met up on a Saturday night to film. For the filming process, we took use of our storyboard and followed that guide. The location we chose to film at was, an empty parking lot late at night. This was a good place to film because, since it was late and no one was around, it looked sketchy. For our music video, that was exactly how we wanted it to look!
We later moved onto the merchandise! Since we have a rock genre, we decided to feature dark colors in a lot of our items. Below are some examples of the merchandise that you can purchase.
Make sure to check out some of our socials! We thought it would be a great idea to incorporate the most popular social media apps including youtube, instagram, facebook, Spotify, and even more! The apps as well as the website we created, helped us alot with the marketing portion!
The last step in our project was the presentation. During the presentation we all tried our very best to memorize and to talk clearly to let the audience know why our band is better than just any other rock band. For the actual slide presentation, we used bullet points which ensured that we couldn’t read from the board! I think all of us knew what we were talking about and, I think it went very well!
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